Resume
Caroline Yoder
Education
BFA – Graphic Arts: Illustration
Taylor University
2015 – 2019
Project Management Certificate
2025
AI Professional Certificate
2026
Digital Experience
Adobe Illustrator – 10 years
Adobe Photoshop – 7 years
Adobe Lightroom – 7 years
Adobe InDesign – 6 years
Hubspot CRM – 3 years
Corel Painter – 2 years
Adobe Premiere Pro – 2 years
Adobe Audition – 1 years
Skills
Graphic Design
AI Prompt Engineering
Lifestyle Photography
Event Photography
DSLR Operation
Photo Retouching
Narrative Illustration
Editorial Illustration
Project Management
Project Definition
Vendor Communication
Paid Social Advertising
Media Copy Writing
Social Media Strategy
Experience
Graphic Designer – Purdue University
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Designed print and digital materials in line with Purdue brand guidelines to ensure consistent messaging and branding
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Managed Purdue Libraries’ social media channel, creating graphics, scheduling posts, and engaging with commenters, including paid ad campaigns, generating 233,603 impressions from Fall 25-Winter 26
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Created campaign identities from inception to completion, ensuring client satisfaction, while remaining true to brand guidelines
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Collaborated with team members to ensure consistency in content creation across various mediums
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Photographed events and captured high-quality images to visually document campus activities and showcase Purdue’s vibrant community
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Fielded incoming project requests and maintained effective communication with clients, ensuring our team was meeting needs effectively
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Researched and helped implement an organizational system for a photo database, improving accessibility and efficiency in asset management
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Contributed to the design layout of yearly mailed update magazines, including photo selection, editing, and layout design to enhance visual storytelling and brand representation
mARCH 2022 – currently
Program Coordinator – Indiana Rural Health Association
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Maintained communication with partnering organizations, scheduling and facilitating interviews to coordinate collaborations
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Developed, produced, and edited podcasts and educational videos, ensuring adherence to technical requirements and quality standards
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Produced and directed various live events, including conferences, to increase brand visibility and engagement
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Interacted with partnering organizations to foster collaboration and achieve project goals
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Represented the company at public events, autonomously setting up informational tables and communicating the company’s mission
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Designed and Developed a working Video and Photography Studio
May 2020 – FEBRUARY 2022
Sculpture Room Monitor – Taylor University
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Provided guidance and advice to students, supporting them in making creative decisions for projects from inception to completion
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Guided students throughout the construction process of three-dimensional art projects, using many industrial power tools
Sep 2015 – May 2019
Cabinet Member – TSO’s MainStage
- Coordinated events from conception to execution, including handling social media, concept development, and location set-up and tear down
Jan 2019 – May 2019
Creative Department Intern – POLYWOOD LLC
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Illustrated and designed promotional and informational materials in compliance with the company style guide
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Styled and edited raw photos for marketing materials, maintaining brand consistency across digital assets and contributing to the company’s content database
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Created blog post collateral, including photography and content planning
May 2017 – AUG 2017
Marketing Team Designer – Creative Dining Services
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Created concepts for promotional campaigns and special events
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Illustrated and designed posters, post cards, and other promotional give aways for dining events
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Managed posts and event scheduling for social media accounts
