Resume

Caroline Yoder

Education

BFA – Graphic Arts: Illustration

Taylor University

2015 – 2019

Project Management Certificate

Google

2025

AI Professional Certificate

Google

2026
Digital Experience

Adobe Illustrator – 10 years

Adobe Photoshop – 7 years

Adobe Lightroom – 7 years

Adobe InDesign – 6 years

Hubspot CRM – 3 years

Corel Painter – 2 years

Adobe Premiere Pro – 2 years

Adobe Audition – 1 years

 

Skills

Graphic Design

AI Prompt Engineering

Lifestyle Photography

Event Photography

DSLR Operation

Photo Retouching

Narrative Illustration

Editorial Illustration

Project Management

Project Definition

Vendor Communication

Paid Social Advertising

Media Copy Writing

Social Media Strategy

 

Experience

Graphic Designer – Purdue University 

  • Designed print and digital materials in line with Purdue brand guidelines to ensure consistent messaging and branding

  • Managed Purdue Libraries’ social media channel, creating graphics, scheduling posts, and engaging with commenters, including paid ad campaigns, generating 233,603 impressions from Fall 25-Winter 26

  • Created campaign identities from inception to completion, ensuring client satisfaction, while remaining true to brand guidelines

  • Collaborated with team members to ensure consistency in content creation across various mediums

  • Photographed events and captured high-quality images to visually document campus activities and showcase Purdue’s vibrant community

  • Fielded incoming project requests and maintained effective communication with clients, ensuring our team was meeting needs effectively

  • Researched and helped implement an organizational system for a photo database, improving accessibility and efficiency in asset management

  • Contributed to the design layout of yearly mailed update magazines, including photo selection, editing, and layout design to enhance visual storytelling and brand representation

mARCH 2022 – currently

Program Coordinator – Indiana Rural Health Association

  • Maintained communication with partnering organizations, scheduling and facilitating interviews to coordinate collaborations

  • Developed, produced, and edited podcasts and educational videos, ensuring adherence to technical requirements and quality standards

  • Produced and directed various live events, including conferences, to increase brand visibility and engagement

  • Interacted with partnering organizations to foster collaboration and achieve project goals

  • Represented the company at public events, autonomously setting up informational tables and communicating the company’s mission

  • Designed and Developed a working Video and Photography Studio

May 2020 – FEBRUARY 2022

Sculpture Room Monitor – Taylor University

  • Provided guidance and advice to students, supporting them in making creative decisions for projects from inception to completion

  • Guided students throughout the construction process of three-dimensional art projects, using many industrial power tools

Sep 2015 – May 2019

Cabinet Member – TSO’s MainStage

  • Coordinated events from conception to execution, including handling social  media, concept development, and location set-up and tear down
Jan 2019 – May 2019

Creative Department Intern – POLYWOOD LLC

  • Illustrated and designed promotional and informational materials in compliance with the company style guide

  • Styled and edited raw photos for marketing materials, maintaining brand consistency across digital assets and contributing to the company’s content database

  • Created blog post collateral, including photography and content planning

May 2017 – AUG 2017

Marketing Team Designer – Creative Dining Services

  • Created concepts for promotional campaigns and special events

  • Illustrated and designed posters, post cards, and other promotional give aways for dining events

  • Managed posts and event scheduling for social media accounts

sep 2015 – May 2017