Resume

Caroline Yoder

Taylor University

Google

Designed print and digital materials in line with Purdue brand guidelines to ensure consistent messaging and branding
Managed Purdue Libraries’ social media channel, creating graphics, scheduling posts, and engaging with commenters, including paid ad campaigns, generating 233,603 impressions from Fall 25-Winter 26
Created campaign identities from inception to completion, ensuring client satisfaction, while remaining true to brand guidelines
Collaborated with team members to ensure consistency in content creation across various mediums
Photographed events and captured high-quality images to visually document campus activities and showcase Purdue’s vibrant community
Fielded incoming project requests and maintained effective communication with clients, ensuring our team was meeting needs effectively
Researched and helped implement an organizational system for a photo database, improving accessibility and efficiency in asset management
Contributed to the design layout of yearly mailed update magazines, including photo selection, editing, and layout design to enhance visual storytelling and brand representation

Maintained communication with partnering organizations, scheduling and facilitating interviews to coordinate collaborations
Developed, produced, and edited podcasts and educational videos, ensuring adherence to technical requirements and quality standards
Produced and directed various live events, including conferences, to increase brand visibility and engagement
Interacted with partnering organizations to foster collaboration and achieve project goals
Represented the company at public events, autonomously setting up informational tables and communicating the company’s mission
Designed and Developed a working Video and Photography Studio

Provided guidance and advice to students, supporting them in making creative decisions for projects from inception to completion
Guided students throughout the construction process of three-dimensional art projects, using many industrial power tools

Coordinated events from conception to execution, including handling social media, concept development, and location set-up and tear down

Illustrated and designed promotional and informational materials in compliance with the company style guide
Styled and edited raw photos for marketing materials, maintaining brand consistency across digital assets and contributing to the company’s content database
Created blog post collateral, including photography and content planning

Created concepts for promotional campaigns and special events
Illustrated and designed posters, post cards, and other promotional give aways for dining events
Managed posts and event scheduling for social media accounts